Community News
FORBES - “How Community is Reshaping the Marketing Landscape”
Forbes published an article on how community is reshaping the marketing landscape. The author’s conclusion? “If you haven’t already created one, it’s a concept worthy of serious consideration.”
SOCIAL MEDIA EXAMINER - “Community-Based Marketing: The Future of Business”
If you still needed reasons why community-based marketing is the future of business, the Social Media Examiner explains it perfectly: “The impact is clear. People need communities to belong to and brands need communities to help them cut through the noise.”
MCKINSEY - “A Better Way to Build a Brand: The Community Flywheel”
McKinsey’s in-depth article argues that: “today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high returns and low risk by harnessing agile test and learn.”
HUBSPOT- “The Ultimate Guide to Community Management”
Hubspot writes that “marketers say that having an active online community is key to success in 2023”. That’s because “when businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them and interact with them.”