HUBSPOT- “The Ultimate Guide to Community Management”

Written By Geraldine Anello
 

Hubspot lays out a thorough overview to community management, including the following best practices:

  1. Check on your community regularly.

  2. Be authentic.

  3. Listen to your community.

  4. Show appreciation to your followers.

  5. Maintain your brand voice at all times.

  6. Explore new ways to engage your community.

This effort is necessary, as “marketers say that having an active online community is key to success in 2023”. That’s because “when businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them and interact with them.”

 
Geraldine Anello
Previous

MCKINSEY - “A Better Way to Build a Brand: The Community Flywheel”