SOCIAL MEDIA EXAMINER - “Community-Based Marketing: The Future of Business”

If you still needed reasons why community-based marketing is the future of business, the Social Media Examiner explains it perfectly here. They mention that:

  1. Traditional marketing doesn’t work as well anymore

  2. The internet is evolving

  3. People are lonely

One of their takeaways is that “The impact is clear. People need communities to belong to and brands need communities to help them cut through the noise.”

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FORBES - “How Community is Reshaping the Marketing Landscape”

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MCKINSEY - “A Better Way to Build a Brand: The Community Flywheel”