FORBES - “How Community is Reshaping the Marketing Landscape”

communitycommunity marketingmarketing
Written By Geraldine Anello

Forbes published an article on how community is reshaping the marketing landscape. In it, the author lays out the three most important ways in which community belongs to the brand:

  1. Brand Differentiation

  2. Market Relevance

  3. Brand Loyalty

The author’s conclusion?

“Is creating your company’s community your next big marketing strategy? If you haven’t already created one, it’s a concept worthy of serious consideration.”

 
Geraldine Anello
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