Frequently asked questions

What is online community-based marketing?

Online community-based marketing is a strategy that involves actively engaging with and providing value to relevant online communities to build relationships, establish credibility, and attract a loyal customer base for long-term business growth.

What is online community management in marketing?

Community management in marketing refers to the practice of nurturing and overseeing online communities, fostering engagement, and facilitating positive interactions between a brand and its audience. It involves creating a welcoming environment, moderating discussions, and strategically guiding community members to build brand loyalty and drive business growth.

Are online communities a good way to advertise without spending money?

Online communities can be a valuable avenue for advertising without a significant financial investment. By actively engaging and providing valuable content within relevant communities, businesses can build trust, establish brand awareness, and leverage the power of word-of-mouth referrals. While it may require time and effort, this organic approach to advertising within online communities can yield long-term benefits and cost-effective results.

What industries / platforms do you specialize in?

The advantage of community marketing is that it’s super versatile. It works across industries, across business sizes and business stages, across marketing budgets and strategies, as well as across platforms.

When you start working with us, part of what we determine is which platform will be best for your community. We not only look at the obvious ones like Facebook Groups, LinkedIn Groups, Slack, Discord, Telegram, WhatsApp, but also ones made for specific industries.

What kind of marketing strategies can be done in a community?

Here’s a non-exhaustive list of all the types of marketing you can do in your own community:

  • Brand awareness

  • Growing email list

  • Warm to hot audience

  • Market research for price, new products and services, positioning, etc.

  • Product reviews

  • Giveaways

  • Promotions

  • Etc.

When you start working with us, we first establish your marketing goals to determine the best positioning angle for the group, as well as how to have it best serve you at different stages of your business over time.

What is the difference between having a community and having an audience?

When you have an audience, your communication comes as if you were on a stage talking to silent listeners.

When you have a community, your communication is weaved into the fabric of the community itself. You are the continuer of the group. You’re no longer far away from your clients, but amidst them.

How do I sign up?

The best way to sign up is contact us first so that we can discuss your needs! For audits, strategy calls, and consultant services, visit our store here.